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As a young boy, Franz Xaver Mayr made a simple observation that would later change his life forever. In winter, when the cows lack fresh feed, their coats are dirtier than in summer, when they eat the fresh grass on the pastures. In summer, their digestion results in cow pats that are less smelly and the cows also stay cleaner. During the First World War, necessity forced the now fully qualified doctor to give his sick soldiers in the military hospital less to eat. But Franz Xaver Mayr made a virtue out of necessity. He developed a simple diet that even helped patients to recover. He later developed a therapy concept that is known today as the F.X. Mayr Cure. Its aim is to promote the body's self-healing powers. And even if critics criticise the lack of scientific proof of the cure to this day. Nevertheless, it is an exciting success story "Made in Austria".